Strategic Marketing Practice

This module is a vital source of knowledge for anyone engaging in the development of marketing strategies. It deals with the essentials of practice, from fundamental principles to an advanced understanding of all concepts underlying the challenges faced in contemporary marketing. International case studies will be examined to support strategic thinking and an appreciation for the divergence that exists across different cultures.

Integrated Marketing Communications

This module is designed to provide students with the tools necessary in order to employ an effective marketing communications plan. Participants will learn to integrate communications using the different tools available to the marketer. The psychology of consumer behaviour plays an integral role in this module aimed at promoting the effective exchange of information between the organisation and potential customers.

Services Marketing

We are living in a world dominated by services. Marketers need to be able to promote a customer service-oriented mindset in their organisations. This module will provide participants with an in-depth appreciation and understanding of the unique challenges inherent in managing and delivering quality services. Participants will be introduced to and have the opportunity to work with tools and strategies that address these challenges. Designed to develop the knowledge and skills requirements of an effective marketing professional, this subject provides the students with an opportunity to fully understand the principles of services marketing and their interdependence and to examine the major marketing challenges facing them.

Interactive Communications and E-Commerce

The use of the internet as a platform for selling and marketing has been used to great advantage by many progressive companies. However many marketing practitioners and consumers remain sceptical of its benefit. This module explores the benefits of digital media and how e-commerce has revolutionised the marketing mix. A key learning outcome will be the creation of a commercially viable internet business plan by each course participant, enabling participants to gain transferable skills to allow them to become more employable in the market place. 

On completion of this programme, students will have the knowledge and skills required to work in a variety of business and marketing positions such as marketing executive, research assistant or business administration.

Further Study Options

For students interested in further study, the Advanced Diploma in Marketing will entitle them to exemptions at Level 1 of some of the Evening Business Degree programmes at DBS.

Student Profile

Typically, students participating on this programme come from a variety of backgrounds, including those already working in sales and marketing departments of organisations such as Google, Meteor, O2 and An Post. Other industries include event management, insurance, hotel management. Some participants have had no practical marketing experience but have had an interest and basic knowledge of the sector and have used the course as a springboard to their marketing career.

Visit Us

Open days are a great way to help you make your decision about your course of interest.  The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place.

The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.