Marketing and Event Management

This one-year programme, divided into five modules, is offered for those who are beginning a career in the tourism industry, or who may wish to seek employment in that sector.

Programme Aims and Objectives

Students will gain a professional understanding of each of the five modules covered. The importance of delivering a tourism product to the market from both a customer service and a highly successful business proposition is  underlying throughout the course. Realising the dynamics of the tourism industry and the effects that change in the global economy and environment will have on this industry will ensure the students have the ability to be flexible in business planning. Regular revisions of current affairs will ensure that each student is capable of entering into debate on the overall topic of tourism as a business, both at home and abroad.

Course Content

Structure of Travel and Tourism
Participants in this module will gain an overview of tourism perspectives worldwide. Areas dealt with will include the tourism distributive system, the role of the tour operator, supplier, retailer, hospitality sector and airlines, passenger transportation and the impact of technology on tourism.

Marketing for Tourism
Marketing is a vital management function in the tourism industry. Students on this module concern themselves with issues such as planning for tourism marketing, services versus product marketing, the marketing mix for tourism, the international marketing of tourism and the control of management of marketing activities, with an overview of online marketing opportunities. This modules also explains how marketing and sales must work together to achieve the overall success of the various industry sectors.

Tourism in the Economy

Tourism is a valuable contributor to a host economy’s health. In this module, students will gain an understanding of the role of tourism in the growth of a national economy. Other areas of study will include employment and income creation, the balance of tourism payments and the role of the public sector in tourism development. This module also explores how profits are made in the retail and wholesale sectors of the industry and how best to recognise profit making opportunities.

Issues in International Tourism
In this module, students will consider issues such as tourism and the environment, societal and cultural impacts and the concept of sustainable developments. Other areas of study will include event authenticity, tourism in the developing world as well as tourism and indigenous peoples.

Heritage Management
The concept of heritage and its role in tourism is a priority for many economies that are dependent on tourism. Accordingly, the role of heritage and enterprise, national heritage agencies and their role in tourism development, visitor and interpretative centres and the administration framework will constitute a major part of this module.

Assessment

To be awarded the Diploma in Tourism Management & Marketing, students will be required to complete an in-class assessment (30%) and a written assignment (70%) for Marketing for Tourism and Issues in International Tourism. Heritage Management is assessed by way of assignment (100%) while Tourism in the Economy and Structure of Travel and Tourism are assessed by end of year exam (100%).

Career Progression Opportunities

This programme will benefit those who wish to work for Travel Agents, Travel Shops, Tour Operators, Tourism Authorities, Tourist Information Centres, Car Hire Operators, Hotel Groups and other tourism related commercial operations.

Student Profile

Typically participants on the programme have included both those currently employed within the tourism industry at a junior level as well and those from related fields including hospitality management. It is also of interest to those wishing to gain employment in these areas.

Further Study Options

For students interested in further study Dublin Business School also offers a range of Level 8 Honours Business Evening Degree programmes.

“I had a great interest in Tourism Marketing but as English is not my first language I was not very confident that I would be able to handle this course. However, with excellent tuition from the lecturers I was awarded a distinction and now I am planning to further my studies at DBS.”
Guy Piwele
Diploma in Tourism Management & Marketing