BA (Hons) Marketing with Digital Media and Cloud Computing | Degree | DBS

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You are Here: Marketing / BA (Hons) Marketing with Digital Media and Cloud Computing evening degree

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BA (Hons) Marketing with Digital Media & Cloud Computing

Joint Awarding Bodies:	Higher Education and Training Awards Council (HETAC) and Liverpool John Moores University (LJMU)
NQAI Award Level:	8 ( Honours Bachelor Degree)
Duration:	4 years (2 evenings per week)

Overview

The BA (Hons) Marketing with Digital Media and Cloud Computing is a specialised and innovative programme, which has been created to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level. The programme is academically challenging and the course features a range of Marketing with Digital Media and Cloud Computing subjects in which learners will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice. The BA (Hons) Marketing with Digital Media and Cloud Computing is aimed towards students interested in building a career in Marketing with Digital Media and Cloud Computing within a technological skill base. Industry research indicates that there is an increasing demand from companies in this area and this degree provides these capabilities. The programme will develop in learners both knowledge and practical experience of Marketing with Digital Media and Cloud Computing concepts. This programme, therefore, represents a rare opportunity for learners to shape their career paths in this exciting arena.

Key Features of the Programme

The programme will inform learners understanding of the industry and help them gain the skills needed to secure exciting Marketing with Digital Media roles with leading brands and agencies around the world
Cloud Computing incorporated into the programme will assist learners in adapting their skills in a dynamic Digital Marketing environment
The programme format will allow for a stimulating learning environment bringing together a faculty of experts and leaders in Marketing with Digital Media and Cloud Computing
Each year of study is intended to expand the learner’s knowledge and understanding of Marketing with Digital Media and Cloud Computing.

Aims & Objectives

On completion of the programme students should have acquired the skills to:

Evaluate the components of Marketing with Digital Media and competently integrate complex ideas and theories.
Demonstrate knowledge and application of Cloud Computing in Marketing within a Digital Media environment.
Demonstrate skills and competencies in building applications and the use of Cloud Platforms to deploy them in the Cloud.
Be able to communicate and manage skills required to successfully work within projects & have gained the ability to function effectively as an individual and in project teams.
Have an appreciation of the rapidly evolving Marketing with Digital Media industry by developing their life-long learning skills.Have an understanding of the changing face of Marketing with Digital Media and Cloud Computing in relation to both acceleration in the use and development of technology, and its impact amongst organisations and on society.

Structure & Content

The central focus of the programme is on Marketing with Digital Media and Cloud Computing subjects. The common foundation year will feature a number of relevant business subjects, which extend the field of study to the broader business environment within which the Marketing with Digital Media and Cloud Computing functions are positioned. Specialist subjects provide knowledge and critical understanding of current thinking and practice across a range of digital media areas. As the course progresses, learners learn to apply the various methods and techniques they have studied. They also learn to develop pragmatic solutions to real problems and how to effectively communicate information, ideas, complex problems and solutions to a range of areas.

Level 1 is a foundation level, which is common to many of the College’s undergraduate degree programmes. The foundation level provides knowledge in the primary business disciplines, as well as developing the broad cognitive skills of students.

Learner knowledge in the key marketing areas is further developed in Level 2 in one of the following elective modules; Marketing Communications and Market Research while learners study four mandatory modules including Selling and Sales Management, Fundamentals of Digital Marketing, Digital Planning & Management and Cloud Computing for Business.

At Level 3 learners focus on four mandatory modules including Business Strategy, Digital Media Tools, Website Marketing Design & Development and Applications for the Cloud. Learners will have also gained knowledge and competence in one of the following elective modules; International Marketing, Services Marketing and Consumer Analysis.

Teaching & Assessment

The BA (Hons) Marketing with Digital Media & Cloud Computing is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class times. Guest speakers from industry have become an important component of the educational experience in DBS. Their role is to supplement the pedagogical goals of programmes with the exposure of learners to real life scenarios of successful practitioners within the relevant industry. Assessed work will consist of traditional end-of-year examinations plus a significant element of continuous assessment based on coursework. Such coursework may involve research based reports, case studies, essays or practical assignments.

Career Opportunities

The programme aims to provide an academically rigorous framework through which learners understand and critically appraise the philosophy and practice of marketing with digital media. The programme will develop and prepare learners to work in any organisation, national or international, profit and not for profit and will therefore serve the needs of employers and national needs. The majority of graduates from this programme will seek employment at graduate entry marketing positions within organisations either nationally or internationally. This programme is also a valuable foundation for further postgraduate training and research.