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BA (Hons) Marketing with Digital Media
The BA (Hons) Marketing with Digital Media degree programme has been developed in close discussion with practitioners from the communications and marketing industry. This degree is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills whilst also allowing them to develop digital media skills in an ever changing business environment.
Aims & Objectives
On completion of this programme, students should have:
- Gained a strong understanding of marketing concepts and issues
- The ability to evaluate the components of marketing with digital media and competently integrate ideas and theories
- The communication and management skills required to successfully work within digital media projects & have gained the ability to function effectively as an individual and in project teams
- An appreciation of the rapidly evolving marketing with digital media industry by developing their life-long learning skills.
- An understanding of the changing face of marketing and digital media, in relation to the use and development of technology, and its impact amongst organisations and on society.
Programme Structure Level 1 is a foundation year level, which is common to many of the College’s undergraduate degree programmes. The foundation level provides knowledge in the primary business disciplines as well as developing the broad cognitive skills of students.
Student knowledge in the key marketing areas is further developed in Level 2 in the areas of marketing communications, market research and sales management while students commence their study of two specialised digital modules (Fundamentals of Digital Marketing and Digital Planning & Management).
At Level 3 students focus on five modules including international marketing, services marketing and consumer analysis. Amongst these modules, students will have also gained knowledge and competence in two specialised digital modules (Digital Marketing Tools and Website Design & Development).
Assessment Student assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects, and students will be required to work individually as well as in groups. End of year examinations are typically held in late April/early May. Level 1 subjects may also include an in-class assessment usually held in December. Career Opportunities Graduates from this programme will have strong business knowledge and competence in marketing with digital media. They can expect to have a wide range of opportunities and should find suitable employment in the broad field of marketing focusing on specialised skills and competencies of digital media including Marketing with Digital Media roles, Brand Marketing with Digital Media, Advertising & Public Relations through Digital Media, and Digital Media Consultancy. Programme Content This Course comprises of 3 levels. Students should complete this course in 4 years part-time. Students attend lectures 2 evenings per week on average. Level 1 | Core -
Business Organisation -
Business Maths & Research Techniques -
Communications & Personal Development -
Economics -
Information & Communication Technology -
Introduction to Marketing | Level 2 | Core - Selling & Sales Management
- Marketing Research
- Marketing Communications
- Digital Planning & Management
- Fundamentals of Digital Marketing
| Level 3 | Core
- Digital Marketing Tools
- Website Marketing Design & Development
- Business Strategy
Elective Subjects (Choose 2) -
Services Marketing
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International Marketing - Consumer Analysis
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