Marketing and Event Management

Aims of the Programme

The MSc Marketing with Digital Media is a new specialised and innovative programme, which has been created to meet the needs of recently qualified marketing graduates who seek to develop specialist knowledge of digital media at Master of Science level.

The general philosophy of the programme is to provide a postgraduate taught educational programme, at an appropriate academic level, that will provide graduates with a blend of knowledge and skills to equip them for employment in positions in any business which requires an applied knowledge of digital marketing principles, strategic digital planning & management, web marketing,emerging digital media and the ability to create applicable solutions to every day marketing challenges.

The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.

The MSc Marketing with Digital  Media is a programme which has been purposely created to meet the needs of recently qualified business (with marketing) or marketing graduates. It seeks to further enhance students existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the digital marketing profession. In today’s competitive marketing landscape, this specialist MSc Marketing with Digital Media programme will equip students with the knowledge and skills necessary at senior level marketing positions in an ever changing digital environment. 

Key Features of the Programme

The MSc Marketing with Digital Media is designed to produce graduates capable of making a difference in the marketing and digital media arena. It incorporates the latest academic and industry thinking to ensure that it is leading edge in all respects. The course is taught by a combination of experienced academic staff and senior industry practitioners, giving students a unique insight into the realities of this competitive area. Students are encouraged to combine theoretical knowledge with real commercial experience in a variety of marketing situations.

Key features include:

• Designed to appeal to students who wish to enhance their skills in their understanding of digital media issues within the marketing context
• Digital media incorporated into the programme will allow students the opportunity to experience digital technologies in today’s marketing environment  
• The programme will fast-track students understanding the industry and gaining the skills needed to secure exciting marketing roles with leading brands and agencies around the world
• The programme will encourage students to apply a comprehensive range of analytical skills and critical thinking through the analysis of industry best practice
• The programme format will allow for a stimulating learning environment bringing together a faculty of experts and leaders from the digital marketing environment
• Development of research skills necessary for students to successfully undertake dissertation project. 

Programme Structure

 
Full-time
For full-time students, the taught component consists of 8 modules: four in the first semester and four in the second semester. Successful completion of the taught component stage allows you to move on to the dissertation stage.

Part-time
For part-time students, delivery of the programme is structured over 4 taught semesters. During each semester, students will normally study two modules and are typically required to attend lectures on two evenings per week and occasional weekend workshops.

A Postgraduate Certificate (PG Cert) may be awarded to students who achieve 30 credits, and a Postgraduate Diploma (PG Dip) to students who achieve 60 credits in the taught stage.

Assessment Methods

Subjects will be assessed through a combination of end of semester examination and continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real life company case analysis. Students will also be exposed to guest lecturers from leading Irish and multi-national companies and will participate in practical workshops with academics and practitioners. 

Entry Requirements

To be considered for admission, applicants must hold:

Career Opportunities

Graduates of the MSc Marketing with Digital Media will acquire specialised skills and competencies that will enable them to pursue positions in challenging senior career opportunities in the marketing and digital media professions including Marketing Management, Market Research, Brand Management, Advertising & Public Relations, and Marketing Consultancy.

Programme Content

Learner protection for this programme is provided in accordance with Section 43 of the Qualifications (Education and Training ) Act 1999.