Marketing and Event Management

Aims of the Programme

The MSc Marketing is a new specialised and innovative programme, which has been created to meet the needs of recently qualified business or marketing graduates who seek to develop their understanding and knowledge of the many exciting concepts and frameworks of marketing at an advanced level. The programme is designed for students with a Marketing background (or Business where Marketing was a main component) who seek to develop their knowledge of Marketing at an advanced Masters level. The MSc Marketing aims to develop student’s expertise and broaden their skills and knowledge, enhancing their career prospects as marketing executives of the 21st century. The programme aims to provide the graduate with a deep level of knowledge and critical understanding of marketing theory and philosophy, coupled with the practical application of such theories in the ever-changing competitive business environment.

Who is the Programme aimed at?

The MSc Marketing is a programme which has been purposely created to meet the needs of recently qualified business or marketing graduates. It seeks to further enhance students existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the marketing profession. In today’s maturing and competitive marketing landscape, this specialist MSc Marketing will equip students with the knowledge and skills necessary at senior level marketing positions.

Key Features of the Programme

The MSc Marketing is taught by a combination of experienced academic staff and senior industry practitioners, giving you a unique insight into the realities of this competitive area. Students are encouraged to combine theoretical knowledge with real commercial experience in a variety of marketing situations. As potential managers, students will secure valuable skills in being a team player, motivating and managing others, communicating effectively and cultivating excellent interpersonal and creative skills.

Key features include:

• The MSc Marketing will further develop the students’ knowledge and critical understanding of contemporary marketing theory and practice
• The programme will encourage students to apply a comprehensive range of analytical skills and critical thinking through the analysis of industry best practice
• Expose students to the current theories of entrepreneurship and innovation
• Research skills necessary for students to successfully undertake dissertation project.

Programme Structure

The programme is structured in two sequential stages. Stage 1 is a wholly taught component, contributing 60 credits. Stage 2 is a supervised dissertation, contributing 30 credits. The dissertation provides you with the opportunity to critically review the literature in any part of the taught syllabus.

 
Full-time
For full-time students, the taught component consists of 8 modules: four in the first semester and four in the second semester. Successful completion of the taught component stage allows you to move on to the dissertation stage.

Part-time
For part-time students, delivery of the programme is structured over 4 taught semesters. During each semester, students will normally study two modules and are typically required to attend lectures on two evenings per week and occasional weekend workshops.

A Postgraduate Certificate (PG Cert) may be awarded to students who achieve 30 credits, and a Postgraduate Diploma (PG Dip) to students who achieve 60 credits in the taught stage.

Assessment Methods

Subjects will be assessed through a combination of end of semester examination and continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real life company case analysis. Students will also be exposed to guest lecturers fro leading Irish and multi-national companies and will participate in practical workshops with academics and practitioners. The Contemporary Issues in Marketing module will expose the students to the latest cutting edge theories of marketing and will encourage critical thinking and analytical skills among the group.

Entry Requirements

To be considered for admission, applicants must hold:

Career Opportunities

Graduates of the MSc Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including Marketing Management, Market Research, Brand Management, Advertising & Public Relations, and Marketing Consultancy.

Programme Content

Learner protection for this programme is provided in accordance with Section 43 of the Qualifications (Education and Training ) Act 1999.