BA (Hons) Marketing & Event Management
This honours degree programme incorporates a balance mix of specialised marketing modules and event management geared towards the needs of marketing personal operating in a dynamic national or international environment. The programme deals comprehensively with modern marketing and event management. The course also aims to create an environment that promotes the personal and intellectual development of students and provides a platform for further study at masters or professional levels. Year 1(Common Foundation Year)
Six mandatory subjects provide foundation knowledge in core business areas and disciplines, accompanied by introduction to marketing. Year 2The emphasis shifts to the marketing function with all five-core subjects focused on developing knowledge in marketing and event management specific areas. Year 3 At final year, students develop their general business knowledge with a focus on business strategy. In parallel, their knowledge and competence in targeted areas of both marketing and event management are developed through four specialised subjects.
Structure and ContentThe core of this programme is concentrated on mandatory marketing and management subjects. Specialists marketing knowledge is developed through all three years of the programme. Level 2 and 3 of the programme both feature strong core of marketing and event management modules. Common Foundation YearYear one is common to most of our BA (Hons) Degree programmes. The Common Foundation Year is based on the principle that all students should have a good grounding in the basic business disciplines before proceeding to more advanced studies in whichever aspect of business they plan to concentrate.
Having a common foundation year also allows students greater flexibility. Each student can review his/her choice of degree programme prior to progression to year-two and can change to a different programme if so desired.Career OpportunitiesIt is designed to prepare students for employment in a variety of marketing and event management disciplines, including customer service, product/brand management, research management, stakeholder communication, event planning, risk management and strategic management. The programme is designed to equip graduates to be able to take up positions requiring specific marketing and event management knowledge and skills such as: - Marketing Management
- Advertising Management
- Database Management
- Branding
- Customer Service Management
- Event Planning
- Hospitality Management
Other positions include non-marketing/event management sectors where knowledge of marketing represents a significant competitive advantage includes:
Sales Management, New Business Development and Customer Relationship Management. Teaching and AssessmentThe BA (Hons) in Marketing with Event Management is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessed work will consist of traditional end-year examinations plus a significant element of continuous assessment based on coursework.
Programme Content Year 1
| Core - Business Organisation
- Business Maths & Research Techniques
- Communications & Personal Development
- Economics
- Information & Communications Technology
- Introduction to Marketing
| Year 2
| Core
- Management
- Selling & Sales Management
- Marketing Communications
- Special Events Environment
- Event Planning
- Organisational Behaviour
- Selling & Sales Management
| Year 3
| Core - Business Strategy
- International Marketing
- Events Operation
- Event Risk Management
- Services Event Marketing
| Learner protection for this programme is provided in accordance with Section 43 of the Qualifications (Education and Training ) Act 1999.
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