Marketing and Event Management

BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) degree programme incorporates a balanced mix of specialised business management modules, geared toward students who, whilst wishing to study for a general business management degree, choose to focus especially on the marketing function throughout the duration of their studies. The programme deals comprehensively with modern business management concepts, whilst focusing on marketing as a support area of business management. Upon completion of this programme, students will be in a position to undertake postgraduate study within either the general business or marketing arena.

Aims & Objectives

The overall aim of the BA (Hons) Business Management (Marketing) is to provide students with an integrated, balanced and flexible business education.

On completion of the programme students should be able to:

• Demonstrate a foundation in the core principles of marketing that affect the functioning of a commercial environment
• Demonstrate an understanding of current marketing principles, together with their applications in marketing practice 
• Understand a range of business functions and the multi-disciplinary nature of business 
• Apply appropriate academic theories and concepts to a range of business and management issues
• Demonstrate a range of skills required by managers. 

Programme Structure

Level 1 is a foundation level, which is common to many of the College’s undergraduate degree programmes. The foundation level provides knowledge in the primary business disciplines, as well as developing the broad cognitive skills of students.

Level 2 builds on the foundation year by providing a blend of more advanced and specialised business and marketing modules to develop student knowledge, competence and skills in business management and marketing. These will provide students with the necessary underpinning for Level 3 specialisms.

Level 3 further advances student knowledge in business and marketing areas and seeks to further develop the skills of analysis and the development of competent strategic solutions to complex business issues.

Assessment

Student assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects, and students will be required to work individually as well as in groups. End of year examinations are typically held in late April/early May. Level 1 subjects may also include an in-class assessment usually held in December.

Career Opportunities

The structure and content of this programme enables students to progress to a career where a sound knowledge of relevant Business & Marketing is a definite asset. For example, many large organisations have marketing departments, where comprehensive business knowledge augmented by a solid foundation in marketing is required. The programme will also suitably equip graduates who wish to advance their studies in more specialised areas of business and marketing at postgraduate level.

Programme Content

This course comprises of 3 levels.  Students should complete this course in 4 years part-time.  Students attend lectures 2 evenings per week on average.

 Note: All of the above modules are core