Marketing & Event Management

Aims of the Programme

The MA in Marketing aims to develop in students the appropriate skills and knowledge needed to perform as a marketing practitioner in a private, public or non-profit organisation.

The programme has been designed to equip graduates with both a theoretical and practical capability in marketing. In recognition of the changing needs of business, it offers a flexible range of options which reflect emergent needs.

The MA in Marketing has been designed to create a deeper level of knowledge and understanding to strategic marketing issues though facilitating personal, academic and professional development in students. A practitioner focus is central to this programme. Industry-led workshops and guest lectures, together with an emphasis on the financial reality of marketing decision-making are central elements of the programme.

Who Is the Course Aimed at?

The MA in Marketing is a programme of advanced studies and research. It is aimed at graduates from any discipline who have achieved a pass degree or above and have demonstrated an aptitude for further study and research in the field of marketing. The challenges posed by new developments in marketing theory in the 20th Century, require a deep understanding and knowledge of such issues. These and many more interesting concepts are studied on this programme.

Key Features of the Programme

Our MA in Marketing focuses on the generic concepts of marketing philosophy and theories complemented with critical analysis and examination of the contemporary issues of marketing in our constantly changing business environment.

Key features include:

• The content reflects current development in marketing theory and practice. Students are encouraged to challenge and critique existing theories of marketing and their application in the real life companies.
• Marketing and its application in the international markets in today’s turbulent economic climate.
• The social and ethical aspects of marketing are examined
• Research methods module with explicit link to master’s dissertation.

Programme Structure

The programme is structured in two sequential stages. Stage 1 is a wholly taught component, contributing 120 credits. Stage 2 is a supervised dissertation, contributing 60 credits. The dissertation provides you with the opportunity to critically review the literature in any part of the taught syllabus.

Full-time

For full-time students, the taught component consists of 8 modules: four in the first semester and four in the second semester. Successful completion of the taught component stage allows you to move on to the dissertation stage.

Part-time

For part-time students, delivery of the programme is structured over 4 taught semesters. During each semester, students will normally study two modules and are typically required to attend lectures on two evenings per week and occasional weekend workshops.

A Postgraduate Certificate (PG Cert) may be awarded to students who achieve 60 credits, and a Postgraduate Diploma (PG Dip) to students who achieve 120 credits in the taught stage.

Assessment Methods

Teaching is delivered using a variety of methods including tutorials, audiovisual material, guest presentations and practical classes, but the majority is seminarbased. Subjects will be assessed through a combination of portfolios of practical work or practical assessments, individual and/or group assessments, dissertation, but may also include alternative methods such as examination and/or oral performance, as specified by the coordinator of each module attended.

Entry Requirements

To be considered for admission, applicants must hold:

• A primary honours degree award of at least pass level in a non-cognate discipline from a recognised third level institution or equivalent qualification
• An IELTS score of a minimum 6.0 or equivalent, where full-time study has been conducted in a language other than English or applicants whose first language is not English.

Career Opportunities

Recent Graduates of our programme have been hired in the following senior positions in Ireland’s leading companies: Account Executive, Product Management, Market Research Executive, Online Marketing Executive, Search Marketing Executive, Brand Management, Consultancy.

Programme Content

Stage 1

• Principles of Marketing
• Consumer Buyer Behaviour
• Integrated Marketing Communications
• Global Marketing
• Strategic Marketing
• Services Marketing
• Contemporary Issues in Marketing
• Research Methods & Planning

Stage 2 

MA Award

• Dissertation
   

Learner protection for this programme is provided in accordance with Section 43 of the Qualifications (Education and Training ) Act 1999.