Bachelor of Business
The Bachelor of Business programme is designed to give a clearly structured business education that provides a solid foundation for success in a business career. The course provides a strong grounding in fundamental business concepts, ideas, practices and methodologies. It features a rich learning environment that involves students in comprehensive analysis of business organisations, functions, processes and management techniques. This course provides students with a solid understanding of general business theory and practice. It also provides the knowledge and skills that will enable an effective contribution to the resolution of business problems and will prepare students for the challenges posed by the dynamic nature of the modern business environment. Structure and Content Thisdegree course offers students considerable flexibility in their choiceof second year and third year subjects. This allows students toorientate their studies towards preferred subjects or to choosedisciplines in which they have demonstrated strength in year one. Year 1Six mandatory subjects provide foundation knowledge in core business areas and disciplines. Year 2Subjects in year 2 further develop student knowledge and understanding of the key business disciplines. Students are also introduced to critical analysis of business situations and issues. Year 3At the final year, there are five mandatory subjects with a choice of elective covering law or business development. A business project adds a practical dimension. Transfer Students Students holding a relevant certificate, diploma or other relevant qualifications may qualify for entry to the second year or third year of the degree programme. Career Opportunities Because of the broad spectrum of subjects studied, career opportunities for business studies students are numerous. The wide-ranging nature of knowledge and skills gained by business graduates makes them an attractive proposition for any prospective employer. A range of employment opportunities is possible in areas such as marketing, sales, operations, information technology, finance and general management. Further Study Opportunities Students who complete this programme successfully will qualify for direct entry into the final year of our honours BA (Hons) in Business Studies (NQAI Level 8).
Teaching and Assessment The Bachelor in Business is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessment takes a variety of forms, including essays and reports, individual and group assignments and formal examinations. Programme Content Year 1
| Core - Introduction to Accounting
- Business Communications
- Inside Business
- Introduction to Marketing
- Business Computing
- Introduction to Business Mathematics
| Year 2
| Core - Entrepreneurship
- Computer Based Business Modelling
- Basic Economics for Business
- Organisational Behaviour
- Financial Information for Planning and Control
Options (Choose 1) - Applied Marketing Practice
- Web Authoring and Design
- Accounting Theory and Practice
| Year 3
| Core - Financial Management
- Business Information Systems & Applications
- Business Management
- Business Project
- Internet Marketing
Options (Choose 1) - Business & Company Law
- European Enterprise Development
| Learner protection for this programme is provided in accordance with Section 43 of the Qualifications (Education and Training ) Act 1999.
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