Marketing and Event Management

Bachelor of Business in Marketing

Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to the challenge posed by an increasingly competitive marketplace. The Bachelor of Business in Marketing aims to develop student understanding of current marketing principles in both business and non-profit contexts, together with their applications in marketing practice. This course is designed to meet the needs of tomorrow's marketing professional and the range of skills fostered will enable students to take advantage of opportunities to progress in a career in marketing management or a range of sub-disciplines such as marketing research account planning or customer service.

Year 1

Year 1 provides a thorough understanding of the key business functions accompanied by introductory marketing knowledge.

Year 2

The emphasis shifts to the marketing function with subjects more focused on marketing specific areas such as Marketing Communications.

Year 3

At the final year, students learn to develop a management perspective on the marketing function in general and also on a range of specialist marketing disciplines including Internet and Communications Marketing.

Structure and Content

The design of this three-year degree programme is innovative since it allows students to develop a sound base of business knowledge combined with thorough understanding of the marketing function. The business content of this programme majors on general management, and finance, while the marketing content covers the most salient marketing concepts and activities.

Transfer Students

Students holding a relevant higher certificate or other relevant qualifications may qualify for entry to the third year of the degree programme.

Career Opportunities

Students completing a marketing degree can look towards building a career in general marketing management, brand management, business-to-business or not-for-profit marketing. There are also opportunities for careers in marketing research, advertising, media buying and media planning. Demand among employers for graduates with a broad base of business knowledge plus an in-depth knowledge of marketing is significant as companies face ever more competitive market environments.

Further Study Options

Students who complete this programme successfully will qualify for direct entry into the final year of our BA (Hons) Marketing (NQAI Level 8).

Teaching and Assessment

The Bachelor of Business in Marketing is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessment takes a variety of forms, including reports, case studies, practical assignments and end-of-year examinations.

Programme Content

Learner protection for this programme is provided in accordance with Section 43 of the Qualifications (Education and Training ) Act 1999.